The world of SEO seems to change every five minutes or so. Just when you think you’ve got it nailed, search engines go and modify the rules again. It can make it very frustrating to be in business. But, as any small business owner knows, SEO is essential. It’s particularly important for firms that rely on a random supply of clients. Think tuition agencies, consultancies, and web designers.
For these businesses, it’s important to be up to date on the latest rules from the all-powerful Google. So what are they?
Viral Content Isn’t All That Valuable
We all know the power that viral content has for spreading like, well, a virus through the web. But, viral content is notoriously elusive, and it’s unlikely you’ll ever hit the big time if you spend your effort chasing it. When and where viral content emerges tends to be random. And even when it does, it can be hard even to understand why according to http://wallblog.co.uk.
Yes, some marketing departments have a knack for generating viral content. But, even their success is mixed. The bottom line for new businesses is to give up the wild-goose chase that is viral marketing and double-down on traditional SEO. Marketing budgets are much better spent improving SEO with conventional means.
SEO Automation
One of the biggest secrets out there right now is SEO automation. There are actually software tools that allow you to take the human out of the process. This is important. Often small business owners will spend an enormous amount of time manually trying to improve their SEO. But, when you’re up against the machines, this can be difficult.
Sites like http://www.chatmeter.com have information on how these sorts of tools are useful. Any novice businessperson can get access to data and analytics on SEO, making the whole process easier to understand. With tools like these, there’s less need for small companies to spend a fortune on somebody to manage their SEO for them.
Mobile-Friendly Is Essential
If you’ve been out in public anywhere recently, you’ll have noticed people doing something strange. Their eyes are glued to what look like tiny computer screens emitting a bright, blue light. Yes, that means they’re addicted to their smartphones.
And, what this means for the future of civilization is unclear. But, it shows just how important mobile has become to the average consumer. Businesses need to get it into their head that mobile is now the platform for marketing and selling their products. That’s why the SEO rules around mobile were changed earlier this year. Now sites have to be mobile-friendly, or their rankings will suffer.
Everything Must Be Relevant
Most SEO companies and guides recommend you make everything on each of your pages relevant. That means that image descriptions, HTML tags, and titles should all fit together. Semantically linking all of these elements will help improve your ranking in a Google Search.
Ideally, every page on your site will also be linked to your site’s focus. That means no random or irrelevant content thrown in as a favor to one of your friends. Ready to get busy?
Photo by Tran Mau Tri Tam
Mia Guerra
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