You got the recipe. You made the cupcakes. You launched your business. And, you know you make the best tasting cakes in town. You’ve already taken a huge step to realizing your dreams and taking control of your future. It’s further than most people ever get, and you should feel proud of that. Of course, as a mompreneur, that’s probably not enough for you. We understand your mindset, and we know that your ambition is sky high. You’re looking to make an impact and stand out; you need to get your business name out there; but, as a new business with a limited budget, how do you do that?
Social media. You have heard it over and over again: Facebook, Twitter, and Pinterest are the modern way to build your business quickly. You don’t need extensive marketing budgets (though that would help); you simply need some creativity and a strong voice. Become an active participant in your local industry niche. Make yourself known on social media and start interacting with others. Grow your community and encourage them to share your content. It’s an organic way to spread your brand name.
PR. As a small business, one of the best ways to spend your money is through PR. A professional promotions company will help bring your brand and product to the people that matter the most. They’ll introduce your company to tastemakers and crucial online blogs, websites, and YouTube channels. And, they may focus on local press through newspapers and magazines. They’ll tailor the PR campaign around your brand and make sure your name gets heard.
Local events. There’s no better way to draw attention to yourself than with a killer event. Everyone loves a good social night out, so it’s time to play host! We find that launching your new product with a big event works wonders. You can invite all the prominent journalists and tastemakers. You can invite select customers, clients, and even investors. Best of all, you can actively talk to people about your business and put yourself on the map.
Flyers + business cards. Many new companies focus their efforts on digital marketing. After all, social media and online ads are incredibly effective. However, don’t forget about the real world. Print marketing is still very powerful, especially if you’re a local business. Design a series of flyers, posters, and business cards that promote your brand. Use a company like Managed Print Services to produce them on a mass scale. Then, get creative with where you put them. Hand out flyers and business cards at relevant events and showcases. You’ll be surprised how effective this traditional technique is.
Networking. All the digital marketing and PR can’t replace the power of networking. In the early days, it’s the single most important thing you can do for your business. Find the key players in your industry, and learn to connect with them. Attend networking events and trade shows. Meet influential people and start a relationship with them. Make sure your name is being whispered by the biggest players.
Follow this advice, and you’ll soon see your company name in lights! Ready to proclaim your new venture and its purpose?
Photo by Blake Bronstad
Mia Guerra
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