A Mompreneur’s Guide To Encouraging Repeat Online Sales

Dave-Ramsey-Making-Business-Goals-Work-Chispa-MagazineSo, you’ve finally taken a leap of faith and launched an online business. Well done! You should free proud that you made it this far. You might even have earned some sales via your website, but now you want to increase those instances. Research shows that around 80 percent of sales in the average company come from people who’ve already built a relationship. With that in mind, we’re going to offer some guidance today surrounding customer retention. You need people to come back for more time and time again. That is how you will take your home-based operation to the next level and make a killing. The advice on this page should help all of you to get the best results, regardless of the nature of your business.

Give your customers more than they expect. Firstly, you should always try to give your customers more than they expect. Indeed, you should provide them with a gift if they spend over $100. You might think that’s an unnecessary expense, but you’re wrong. Sending branded items to people will help to promote your operation and ensure they never forget about your company. So, think long and hard about the best products for your niche. For more info on custom promotional items, you just need to perform some research. Some of the most popular products chosen by other business owners include mugs, t-shirts, and mouse mats.

Handle complaints efficiently. There is no getting away from the fact that you will make mistakes from time to time. When that happens, you must deal with them correctly to avoid upsetting your customer. That could mean offering a replacement or a refund at your expense. Again, you might think that’s counterproductive, but it isn’t. By keeping them happy, you are ensuring they always feel confident enough to buy from your brand again in the future. Install a live chat feature on your website for the best results because that allows them to contact you instantaneously. That way, you can deal with their problem in a matter of minutes.

Offer discounts and deals they can’t ignore. When you’re just starting out in the business world, the idea of offering discounts and savings might seem silly. You need to make as much profit as possible, and that approach will serve to decrease your turnover. However, you need to play the long game and think about the future. If people know they always find the best deals on your site, they are guaranteed to come back for more. On top of that, many customers will purchase items from your sales page and then look at other sections of your site. So, they could still end up buying lots of un-discounted items too. 

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Mia Guerra

Mia Guerra

Executive Editor at Chispa Magazine
Executive Editor at Chispa Magazine, Mia Guerra is a writer at heart. Regardless the topic, she loves to investigate, encourage, and ruminate on topics that can make us better people. Aiming to live a Proverbs 31 life, Mia is ecstatic to be following her calling with Chispa. At home she is her husband's sidekick and together they are raising a God-fearing family in Atlanta.

Mia Guerra

Executive Editor at Chispa Magazine, Mia Guerra is a writer at heart. Regardless the topic, she loves to investigate, encourage, and ruminate on topics that can make us better people. Aiming to live a Proverbs 31 life, Mia is ecstatic to be following her calling with Chispa. At home she is her husband's sidekick and together they are raising a God-fearing family in Atlanta.