Quirky Real-World Marketing Concepts You Should Try

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Quirky Real-World Marketing Concepts-Chispa MagazineNow that we’ve started a new tax year many business owners will want to develop a new marketing strategy. In most instances, it’s wise to stick to techniques you know work well. However, there’s always room to take a punt on a quirky concept. With that in mind, we’ve come up with some great suggestions you might like to try this summer. Most people will focus their efforts online, but as you will learn, real-world advertising still has a place in the business world. So, pay attention, and let’s take a look at how you could progress your company in 2016.

Novelty Stickers
There are many companies that offer custom stickers. They’re an excellent product for promoting your business in a non-aggressive manner. You could hand them out on the street or at your next exhibition. The best thing about stickers is people are likely to retain them for a long time. They might place them in a folder or laptop; that means they will encounter your brand every day. Best of all? You can purchase thousands of them for next to nothing; you’re not going to break the bank, and they’re worth a try.

 

Billboard Posters
If you have a reasonable marketing budget, you might like to consider advertising on billboards. It’s a brilliant way to find new customers if you can afford the expense. There are thousands of them up and down the country, and millions of people pass them every day. In most circumstances, you can get discounts if you promote your brand on more than one board; that’s because the same companies tend to manage them all. Perhaps you can develop a large campaign if you have enough cash in the bank? Of course, most people will only see a billboard for a couple of seconds. Reason enough to make sure the design is simple and to the point. Printing your web address and logo will not be enough to experience fantastic results.

Mugs, Stationery + Other
Mugs, stationery, and similar items are excellent if your company sells to other businesses. You can give them away as free gifts whenever a client makes a substantial purchase. In turn, they will hand them out to people in their office who will make good use of them. Again, that means people working for that company will become familiar with your brand. They don’t cost a lot to buy, and there are some excellent online services for creating the designs. Many of these online services provide templates, which means you don’t need to employ a professional graphic designer, and you could receive your items in just a few days.

 

Street Canvassers
It might seem like an old technique, but nothing is wrong with approaching people on the street. Perhaps you have a new product for which you would like an honest opinion? Maybe you’re just trying to increase brand recognition? Either way, employing people to spend their Saturdays talking to the general public is a wise move. It will give you better insight into your position in the market, and you might even learn a thing or two. Of course, you can also give your salespeople some stickers or mugs to hand out [if you think it would help].

Charity Sponsorships
There are many people who organize charity events to raise money for good causes. They often require business owners to sponsor the gigs and help pay for essential costs. In return for doing that, you get free promotion at the show. The concept lets people know that you’re a reputable business owner with a conscience, and that’s fantastic for your brand. New customers will want to learn more about your operation, and you should notice a spike in sales. Just make sure you research the charity and be certain you feel comfortable with the fundraising efforts. You don’t want to associate your firm with anything dodgy or improper. Unfortunately, that has happened to some company bosses in the past, and it damaged their operations.

At the end of the day you need to diversify if you want to reach new markets and attract new customers. As the old saying goes, if you always do what you’ve always done; you’ll always get what you’ve always got. Take our advice, get innovative, and you’re guaranteed to reap the rewards this summer. 

Photo by Yu-chuan Hsu

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.