If you have a small business, you’re likely vying to grow. Growth brings success, success brings revenue, revenue brings expansion and so the cycle continues. Thanks to online marketing, there are now a plethora of natural ways to expand your business, today, right now. If you’re a small business owner, you could potentially expand your operation and get your business seen by more people before the weekend even arrives.
Sounds too good to be true? It’s really not. The universally and always accessible nature of the internet means you won’t have to wait until next week’s issue of the broadsheet newspaper features your advertisement. How do you naturally, efficiently and organically promote your business these days?
There are a couple of ways to do so in this article. If you’re a small business owner, you’d do well to implement them.
SEO
SEO stands for ‘search engine optimization,’ and that stands for EXPOSURE. Search engines track billions of requests a day, and trillions upon trillions of indexed searches a year. Make the most of this, and inject yourself in the search listings. How might you ask? Hosting a blog or embedding your business in informative articles written by a team can help boost your authority rankings on the internet, and provide the viewers of said articles with a link to see what your operation is all about.
This is a more natural way of embedding yourself in front of your prospective client because they won’t know that the advertisement is direct, and instead, consider it a useful resource to further educate themselves about the content of the article.
For a layman’s example of how it works, imagine a fitness supplement company want to sell their new ZMA zinc product. They use an agency, or write the informative content themselves, and embed a link to their page within it. Once the client has read the genuinely useful content that has been ranked higher in the search engine terms due to what it offers, they’re likely to at least look at your store page to better understand how the product can benefit them.
This is the most effective method of bringing your business to a wide audience and doing so tastefully.
Social Media
Social media campaigns are part and parcel these days, but have you targeted them to the direct audience? For a little extra cost, you can make use of the advertising ID’s of your potential clients, and directly target the advertisements towards them. This will help your sales by only showing your business to people who are likely to buy or at least check out the product. This, like SEO, is a harmless and tasteful way to advertise. In fact, targeted social media campaigns and SEO advertising is likely the most ethical way to do so, because you are only confronting people with your product if they’re likely to glean use out of it. Imagine a door salesman selling easy cleaning products, and only knocking on the door of those who are having trouble keeping on top of the mess of their home. This is what these two methods of advertising are akin to.
With a smart campaign and a great marketing philosophy behind you, you can be sure to have markedly increased sales revenue through sheer exposure alone. What a great boss you are!
Photo by Radek Grzybowski
Milo Senalle
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