The internet is a massive tool of tricks, there are tips and tricks on everything to improve a business. Throw a virtual dart, and you will land on pages from team bonding to starting a business to anything and everything in-between. And the internet is a massive well of information, and with the internet being a bloated trove of tricks, some good, some amazing, and some frankly, questionable. How are you meant to use this to your advantage in the business world? The internet is how every single company markets itself, and the fact is that we are now more in competition than ever. And thanks to the communication tool that is the internet, we can easily find ourselves competing with all sorts of companies. Not just small businesses competing with their like-minded foes, but the small businesses can compete with the bigger companies, because it’s all about who you market to, and with the old-time localized business came limited possibilities, as they couldn’t get very far out of their local area. Going online eradicates that. So competition is extremely fierce, and you need to find ways to get ahead of the pack. How do you do this?
Change Your Website
Being user-friendly will mean the difference between a sale and a shutdown. It’s amazing how many websites still try to over-egg the pudding, and thinking that putting bells and whistles on it is the way to go to get customer attention. This, unfortunately, does the opposite. Making your website as simple and effective as possible is the best approach. Imagery is important, make sure it communicates your brand, but you need to be sparing with it, and not include too many contrasting colors that make the site an eyesore to look at. The landing page and its contents are like the front page of a newspaper, it should be appealing enough to make you want to look inside.
Make SEO Techniques The Forefront Of Your Marketing Strategy
Search Engine Optimization is everywhere in the marketing world. There are millions of tools you can use, and you can invest in ecommerce marketing companies that work with businesses on a regular basis to make sure their techniques are up to speed. The basic premise of SEO is to get your site up the rankings as far as possible. We never go past page 2 on a search engine when we are looking for “best holidays to Mexico” do we? This is why SEO techniques are the backbone to marketing a successful online business. There are simple approaches you can take too so your site “reads” better. Things as simple as including a lot of search terms in your content or updating your content on a regular basis, even having relevant content will help you push yourself further up the ladder.
Set Up Marketable Content
The big one you see constantly is video. Making vlogs, or video diaries or finely crafted advertisements destined for YouTube are common fare for many businesses, and for a good reason, we use video streaming services every day, and if the format suits your business, then that is perfectly adequate. But there are things like podcasts, which are coming up on the back of videos because they require less focus, and the market for podcasts as well as the costs for setting one up means that you can set up a strong podcast for next to nothing. The only prerequisite for setting up a good quality podcast is that the content is strong enough. As a marketing tool to invest in alongside your business, it ticks a lot of boxes due to the nature of how we digest information now i.e. on the move. The people that listen to podcasts are willing to invest time and energy in something that is long-form, a stark contrast to the swipe-aholics and 20-second video clip watchers. If a podcast is a suitable method to link to your business, you are likely to have customers for life because they are willing to take the time to spend an hour in your company. The other approach would be to make an app, which, again, is another useful “on the move” tool. Ecommerce and shopping sites have the chance to make a sale as quick and painless for a customer as possible, especially on a mobile website, as they want to buy their item and pay for it with a couple of clicks. Apps are highlighting the interactivity of marketing businesses now, and this is a trend that will be in the ascendance very soon.
Milo Senalle
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