Business is—as its primary objective—all about making money. No matter how much you love your business or how much good it’s doing in the world, if it’s not profitable, then there’s very little chance it will be able to succeed.
Given this basic fact, the mere concept of giving things away for free sounds rather strange—but it could actually be the marketing strategy that pushes your business to the next level.
How Can Freebies Help Further My Business?
We humans can’t help it; if we get something for free, we’re grateful for it. Having a sense of gratitude makes us feel like we owe the person who gave us the free thing, even though that’s never part of the bargain. You don’t hand over a free pen and directly say: “And now you should buy something from my company” —but that’s pretty much exactly how your potential customers will feel.
There’s also the fact that these items can act as permanent promotion. If your logo is on a pen or sticker in someone’s home, it’s like having a direct advert to an interested party. The couple of dollars (maximum) you will have spent on that item is nothing compared to that kind of exposure.
What Sort Of Items Should I Be Giving Away?
You have plenty of options, but ideally you should go for items that fit into one of two categories.
- Items that are useful, such as pens, paper, agendas, return-to-sender stickers—anything that’s going to be beneficial to an average member of the public.
- Items that look good, focusing more on beauty than productivity, such as wall art, die cut custom stickers, and even teddy bears and keyrings.
If you give away freebies that fall into one of these two categories, then you’re guaranteed that someone is going to like them. If you offer a range of freebies—for example, running a promotion where placing an order through the website means the customer gets to pick their own free gift—then you will quickly see which items are the most popular for your demographic.
How Do I Know Customers Will Use These Items?
You don’t, simply – but then again, if you spend a fortune on advertising then there’s no guarantee anyone is going to look at your ads, either. This is just another promotional tool that can help your business. If you get the items right for your demographic of customer, then their continued usage will help keep you in your customer’s mind.
How Do I Distribute Freebies?
If you’re convinced and just want to make sure you get your free items out there, then there are a variety of ways to achieve this. Firstly, don’t discount just literally giving them away. Spread the news on social media that anyone who asks for a free item will receive one; you’ll likely receive plenty of submissions.
You can also give away freebies at marketing events, trade shows, and just parceled up with existing orders. There’s plenty of opportunities to make use of this tactic, so there’s plenty for you to explore.
Photo by Kelly Jean