Thanks to technology, the field of digital marketing is evolving at a rapid pace. Over the past ten years, alone, digital ad spending has grown from $12.5 billion (2005) to $59.6 billion (2015). And, its forecast to hit double-digit growth in the next couple of years according to experts.
As you can imagine, the demand for digital marketers is also seeing sprouting. As reported by McKinley [http://www.smartinsights.com/managing-digital-marketing/personal-career-development/2016-marketing-hiring-trends-digital-jobs-continue-strong-growth/], 39 percent of companies hired a new digital marketer whereas only 25 percent hired a new project manager. Many other companies that were surveyed also prioritized filling their digital marketing roles over others.
If you’re looking for a job in the field, or looking to hire one for your own company, here are five important traits you should look out for…
A common problem that digital marketers face is having too many options. There are so many platforms to choose from that it can be difficult to figure out which one really works well for your brand. However, a creative digital marketer would be able to devise multifaceted strategies due to their creative problem solving skills. In this day and age, when we are being bombarded by information, advertisements, and brands on the World Wide Web, it pays to have someone who can produce content that stands out.
As you can imagine, digital marketing is a cutthroat profession. But the best digital marketers can roll with the punches, and thrive in competition. Competitive digital marketers help drive businesses forward and keep everyone on their toes. They also like to be a step ahead so they are constantly searching for information that might’ve been overlooked by others, or are using tools that the competition might not yet know about.
Check out these 42 online marketing tools listed by EZSiteBuilders:
- Slightly “geeky”
Having a deep appreciation and understanding for technology is a major plus in today’s world. What are we without it? Digital marketers who understand the technicalities of the business are exponentially more valuable than those with minimal technical expertise.
- Detail oriented
It’s one thing to know what’s going on, but it’s another to actually break the facts down, analyze it, and pick out the details that matter. While looking at the “bigger picture,” is helpful, having someone who combs through the minute details is necessary. Sometimes the answers we seek can be found in the “small stuff.” Having a keen eye for detail is important.
- Innovative and Original
In tech-related fields, seismic shifts happen nearly every day. Algorithms are constantly being updated, new forms of technology are being implemented, and new devices are introduced into the market. A digital marketer who is innovative and original can handle these changes. They approach changes and newness with open arms and counter it with fresh ideas.
Photo by Juliette Leufke
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