The question on many business owners’ lips of late is, should I get a mobile app for my business?
It’s a great question to ask, and the simple answer is yes. If you think about 80 percent of people who use the internet these days, you’ll notice that they are using their mobile devices more than a desktop or laptop computer. The reason for this is that mobile phones are portable, they are easy to use- and they can pretty much offer everything that a traditional computer can. They are truly useful little devices and most of us spend at least an hour each day using them.
For businesses, mobile devices are a great way of making some extra money. If you can exploit the fact that most people use their phones while out and about to scroll through shopping apps or check social media, you could make some extra cash by having an app which customers can visit. If you are still unconvinced, here are some reasons you need an app.
You’re Always Accessible To Your Customers
One of the things that we all prize in this modern life is the fact that everything is always available in the touch of a button. We take our phones everywhere because they allow us to search the internet, write an email or even take photos at a second’s notice. The same applies to access to applications and different companies. You might be out and suddenly have some inspiration for a gift to buy someone, and you would immediately look on an app to find it. If people have the access to your brand, they will use it.
It Makes You Look More Professional
As a business, there’s no better feeling than outweighing the competition. The great thing about hiring a developer such as MoPub to create a bespoke application for your business is that you will look much more professional than any of your competitors who don’t have such applications. If people are given the choice to download an app and have access to information 24/7 or have to go and search online, they will most likely choose the app. It is quicker, easier and much more convenient for everyone.
It’s What Your Customers Want
Like we’ve touched on above, people love using their phones for everything and anything. If they have the option to download apps and save trawling the internet for the information or product they require, they will do it. Signing up with your app and making an account will allow them to come back and look at their favorite items much more easily and it will increase your relationship with the consumer.
Your Customers Will Stay Loyal
Loyalty is a huge thing to think about in business, and to hold on to your customer base and stop them looking elsewhere, you will need to win their trust. Offering constant support and great customer service through the use of a mobile app will increase your relationship with customers and will also allow you to keep customers for longer. Having that relationship and a reliable application will stop customers from wanting to shop elsewhere, they will stay with who they know and trust.
Photo by Matam Jaswanth
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