Blogging in your spare time can turn a hobby or passion, into a successful career if you are prepared to put in the hard work and time. It isn’t simply down to luck, however, or even just the content you produce, but the way in which you get your blog out there. You might be creating quality content that is failing to get the recognition it deserves. With so many blogs covering topics from baking to radical art, you have to be smart and not just good at what you do or talk about. The following ways can give you something to think about when creating or improving your stand-out blog.
Know Your Target Audience
Who is your blog likely to attract? What kind of people are interested in the content you produce? What can you offer them? It is important to ask yourself these kind of questions in order to understand your readership and create content that will appeal to them.
Monetize Your Blog
Selling advertising space on your blog is the most obvious way to make money, and most blog platforms allow you to sell a space which usually works by giving you a certain amount of money for each user that clicks on an advertisement. The more readers you have, the more amount of people who will click on these ads and therefore the more financial reward. You need to be careful with this, however, as many people will be turned off by pages that are full of ads. Another form of advertising that is more personal is signing up to an affiliate program. This is where a company reaches out to you, or you reach out to them, and you vouch for or recommend a product or service of theirs. If there is something that you believe in or use frequently, you can use your platform to share this with other people. This might be in the form of a promo code or a special link that might offer a good deal to your readership.
Link your social media links to your blog and vice versa. This will ensure a continuous link to your blog and broaden the number of people you can reach. Instagram and Snapchat are two of the best platforms that can help you gain a considerable following. Make the most of the Instagram and Snapchat stories feature that allows you to share your day over a period of 24 hours, as well as the Live feature which enables you to stream video to your followers in real time. Follow similar blogs and social media pages to see how others are successfully marketing their blog. People want to see a person behind the blog, which is why it is a great idea to have a personal account that gives an insight into the individual behind the blog. By allowing people to come close to who you are and the interests and hobbies you have outside of your blog, you encourage them to continue following your journey and engage with you as part of their daily routine.
Find Other Bloggers to Collaborate With
You can drastically increase your outreach and readership by collaborating with other companies or brands that have built up their own following. Consider reaching out to similar pages or brands and even having a regular guest spot for bloggers you connect with. See this as a way to complement what you have built up rather than being a direct competitor.
Have An Accessible Website
The format and style of your website can attract people to your blog or lose interest in your site rapidly. The attention span of an individual in modern society is becoming increasingly shorter, and so you need to make your blog posts punchy and attention grabbing. Make sure that your website is easy to use, visually attractive and easy to find. Check out a great guide on SEO tools and apps here, and see which form of software can make your website easy to find in search engines.There are various tools you can use to increase your readership, and it is worth doing your research to see which ones you can benefit from.
Be Prepared To Work
Any successful blog starts with its first blog post. You have to build yourself up from a single post, which probably won’t see much success for some time. If you are willing to put in the hard work and be consistent with your content, you will greatly increase your chances of gaining a readership and monetizing on your hard work. It can be frustrating in the beginning stages of your blog, when you have a relatively low return for what might be hours of work, however making sure that you are informed about how to boost your blog will give you the best chance of success in the blogging world.