Furthering Your Career In Events: How The Right Attitude Can Fill Any Venue

Want To Make Your Wedding Unique-Chispa MagazineIf you have recently begun a career in events, then you are probably trying to find ways of getting ahead as fast as you can. The truth is, this is the kind of career that takes a certain type of personality to make it work. No matter how experienced or not you may be, it is all in how you approach it that matters. With the right attitude, you can easily fill any venue that you so desire. Chances are, if you have chosen this career type, you are probably going freelance. This is how most people approach this career, and there are many reasons why it is the best move. As we have discussed previously, it is easy to go freelance with this kind of career. So in this post, we are going to take a look at how to make your events career go off with a bang. We will do that by looking at the nitty gritty of what makes the events themselves as successful as possible. As long as you are able to fill seats, you are doing your job. Let’s take a look now and what you should be trying to achieve, and how to do so.

Use Strong Concepts
Something which you will learn fairly early on in your career is that good events are those which are related to strong concepts. This is not to say that an event has to be themed all the time, but there should be some kind of underlying consistency throughout the event that ties everything together. When you have a strong concept running throughout the event, it shows up in the smallest details and the largest themes, and it has a way of making the whole day seem much more special, more integrated, and more unique. When you are trying to get ahead in the world of event planning, you might want to think about developing a list of strong concepts which you might be able to use to showcase your own creativity. That way, even before you have anything to show in the way of events, you can fill your portfolio with great ideas, and the people hiring you will at least know that you have the right kind of approach to event planning. The more ideas you have for various events, the more likely it is that people will pick you up, and the quicker your career will develop.

Think About The Audience
If anyone asks you what the most important ingredient of any event is, what would you say? Most event planners would agree that it is one same thing every time: the audience. The people who are actually attending the event are the most important element of all, and you need to make sure that they are well considered at every stage of the event planning. No matter what the event is, it is vital that you think about the people who will be attending. Try to get an idea of the average audience member, if you can. For some events, weddings for example, it can be more difficult to do this, but for others it might be a lot easier. If you are planning a corporate event, for example, then you can research the kinds of demographics who are likely to work in that particular industry, and that should give you an idea of how to properly organise the event. Knowing the audience is one of those extra mile steps that sets you out as being a professional, rather than just an amateur. It is in considering the audience as much as possible that you will be more likely to create an event which really thrills people, and you will be much more likely to be remembered for your expertise this way. Remember: the audience is the most important ingredient of the whole show. Remember that, and all else should fall into place much more easily.

The Role Of The Itinerary
No matter what kind of event you are planning, one thing which is always going to be relevant is the itinerary. You need to have a strong idea of what is going to happen, and at what point in the day, otherwise the whole event can all too easily fall apart. When you are planning the itinerary, you need to make sure that you are going as detailed as possible. The itinerary that you provide your guests will not need to be as detailed – they just need to know the general outline for the day – but you and you alone need to know in much more detail what is going to happen throughout the day. For all-day events, this can be a lot of hard work – but it is hard work which is going to be absolutely necessary, so it is essential that you do it right. The itinerary is important because even a professional events planner will struggle to keep every detail of the day in their head, no matter how good you are. But your apparent professionalism will soar in people’s estimations when you show that you are able of putting together a day which flows smoothly, has no hiccups, and leaves no dead air. This is what a successful event looks like, and that is what you should be aiming for above all.

Choosing Venues
Depending on the kind of event you are organizing, you will need to look at what kind of venue to choose – and this can be one of the most difficult decisions of all. Of course, it is also one of the most important, so you will need to make sure that you practice this if you want to forge a career in events. You will probably find that, over time, you gradually develop a long list of favorite venues for different kinds of events, and you will also develop relationships with the owners and so on. However, in the early days, you might need to think about how you are going to go about finding the best venues for your events. Of course, it goes without saying that the Internet is one of the most powerful tools available to you in this regard. But often, the true hidden gems are those which you can’t find anywhere online. Sometimes the best venues come about through associations, through a friend of a friend, and that is another reason why you need to start building your list of acquaintances in the various relevant industries. There is nothing that makes or breaks an event so quickly as the venue, so it is essential that you practice finding the best places as early on in your career as possible. With any luck, you will soon have a handful of ideal places to choose from for any event which you might be asked to organize.

The Devil’s In The Details
One of the most important parts of your job is always going to be remembering all of the little details that make up the day. All events have a lot to consider within them, and your job is to make sure that none of the important details are missed. Something that soon becomes obvious as you start to plan events is that even ignoring a couple of apparently important details can quickly make a big difference to how the overall event turns out. Before long, it becomes clear that you really can never afford to ignore a single detail. The best way to ensure that you don’t miss out on any detail is to take yourself through the day mentally many times. Think about what needs to happen at each stage of the event. When people arrive, will they be given a name badge? Ticked off a list? Maybe you will provide everyone with Tyvek Wristbands? Whatever it is, make sure you know in advance what can be expected. Then think about every other part of the day, and decide on all the necessary details as you go along. This is the best way to ensure that you don’t miss out any details. And not missing the details makes a huge difference to how successful the day is as a whole, thus improving your career image and benefiting you plenty in the future.

Budgets + Sponsors
Generally, the clients you are working with will give you some idea of the kind of budget that they have. Your job is to make their money go as far as possible – but it is a good idea to ensure that you don’t do this at the expense of the quality of the day. Above all, delivering a successful event is the most important thing, and you don’t want to skimp on anything that truly matters. There are many ways of getting more money into the event that has been offered by the client, too. Sponsors are a great way of bringing more money in, and you will soon find that in your career you have a few favorite sponsors who make you life much easier.

Facebooktwitterpinterestlinkedinmail
Mia Guerra

Mia Guerra

Executive Editor at Chispa Magazine
Executive Editor at Chispa Magazine, Mia Guerra is a writer at heart. Regardless the topic, she loves to investigate, encourage, and ruminate on topics that can make us better people. Aiming to live a Proverbs 31 life, Mia is ecstatic to be following her calling with Chispa. At home she is her husband's sidekick and together they are raising a God-fearing family in Atlanta.

Mia Guerra

Executive Editor at Chispa Magazine, Mia Guerra is a writer at heart. Regardless the topic, she loves to investigate, encourage, and ruminate on topics that can make us better people. Aiming to live a Proverbs 31 life, Mia is ecstatic to be following her calling with Chispa. At home she is her husband's sidekick and together they are raising a God-fearing family in Atlanta.