The explosion in popularity of coffee shops and the cafe culture has been one of the biggest business trends of the last few years. Big brands like Starbucks and Costa have really capitalized on this, but smaller independent companies are also finding that people seem to have an insatiable thirst for good quality coffee. For many budding entrepreneurs, a cafe seems like the ideal business to get started in. However, it takes a great deal of time and commitment, and it is unlikely to be an overnight success. Take a look at these few questions to ask yourself before getting involved in this industry.
Am I Suited for the Industry?
As already mentioned, it’s unlikely that a cafe will provide you with a high income to start off with. If you’re looking to make a fast buck, this may not be the business for you. However, if you are a people person looking to start a business that is personally rewarding, you may find that a cafe is ideal. It also helps if you have worked in this type of environment before so you have the natural advantage of knowing what works and what does not.
Have I Done My Research?
In any business in which you are serving food and drink, you need to make sure that you meet certain hygiene specifications to ensure the safety of customers. You also need to ensure your staff are well trained and meet the standards you have set for the business. As well as this, you should research what sort of equipment you need. Check out butlerequipment.com.au if you are looking for some ideas. Ultimately, it is all about being prepared and ensuring you are ready to get up and running from day one.
Is the Location Right?
Many people look to buy coffee and other hot drinks when they are out and about in town. Therefore, an area with a high footfall will probably be ideal. However, a lot of these locations are already in the hands of the big brands so it can be difficult to stand out. Try offering something different that cannot be found there. For example, you may want to serve food such as hand-crafted sandwiches as opposed to the packaged ones found in chain stores. Also, consider the size of the premises and how this will affect the atmosphere of the shop and the number of people you can fit in on a regular basis.
Who Will My Customers Be?
It is a good idea to profile who you think will frequent your coffee shop and tailor everything accordingly. Are you looking to attract young people, mothers with small children or coffee connoisseurs? There is no reason you cannot have an overlap, but the decor and style of your shop may well be dependent on who your main target market turns out to be. This will also probably play a big role in the actual branding you choose for your shop.
Photo by Kari Shea
Mia Guerra
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