Ideas for Creating an Excellent Exhibition Stand

Developing Your Idea With A Business-Chispa Magazine - Home PageThe quality of your exhibition stand is one of the factors that will determine the success of an exhibition. Whenever you’re attending exhibitions, you have to put utmost importance in creating an eye-catching and functional stand that will draw people’s attention. Time to get busy as you craft some magic on the drafting table… Creating a successful display stand is not as difficult as you think it is.

Use Lights And Colors
Lights and colors can draw people’s attention even from a distance. Use these to your advantage. If you plan to use lights to attract people’s attention towards your stand, make sure that you won’t go overboard. Your audience should not be dazzled by the glare of the lights in your stand. Colors are also great in attracting people’s attention. You may use neutral colors or the colors of your company brand.

Engage The Audience
It is also important that you can engage with your potential audience and hold their interest when they visit your stand. There are some excellent ways to keep your guests at your display stand such as offering them free Wi-Fi, drinks and snacks, or charging stations for mobile devices. You can also use these freebies to gain the contact information of people and companies that visit your display, which will give you plenty of contact details to chase up after the event. One of the most important aspects though is making sure that your best members of staff are manning the display and they should be friendly, knowledgeable and also approachable.

A Practical Design
You will want to ensure that, when you design your display stand, it is not only eye-catching, but the design and layout are also practical. It is worth your time to speak to a professional exhibition stand builder such as https://www.aspectexhibitions.co.uk/, who can assist you with coming up with both a stunning display, as well as a practical and functional one. Utilize the experience of a company that builds hundreds of stands each year, and let them help you to design your display which will allow you to attract attention and have a functional space to interact with your potential clients. You will still need to give your input during the design phase as you know your customer base and the market you are targeting.

Do Not Go Overboard
It is important that you do not go overboard when it comes to designing your exhibition stand. Video screens are a great medium to use as it allows you to express a message visually and in a way that easily gets absorbed by passers-by. However, you do not want too many video screens as this can have the opposite effect leaving people ignoring the message you are conveying. If you are playing music, make sure that it is at a level when you can still easily speak to people, and you do not have to shout to be heard. Flashing lights are also good to get attention, but you do not want people not staying near your exhibition stand because they keep getting blinded by the lights.

With some careful planning and attention to detail, you can make an excellent exhibition stand that you will be able to use at many different events. When you plan it correctly, you can also see a significant return on your investment. So if you are looking to attend your first exhibition, make sure that you plan it thoroughly and also use the experience of professionals to ensure that your display is a success.

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Milo Senalle

Milo Senalle

Managing Editor at Chispa Magazine
As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.

Milo Senalle

As one of the managing editors of Chispa Magazine, Milo Senalle is the go-to man for all things technology, ethical, and financial concerns. Providing laughs with his style of writing and problem-solving techniques, Milo is a voice of reason among the girly staff at Chispa. Married with children, living in Atlanta, he works 24/7 on becoming a man of courage and believes honor begins at home.